Ben & Jerry’s is a well-known ice cream company that prides itself on being highly ethical has announced that it will no longer sell its ice-cream in the occupied Palestinian territories, saying the sales are “inconsistent with their values.” And it has driven the Israeli government into a rage! Let’s start the conversation.In a statement posted on the company’s website, the ice-cream maker says it recognizes “the concerns shared with us by our fans and trusted partners.”
“We have a longstanding partnership with our licensee, who manufactures Ben & Jerry’s ice-cream in Israel and distributes it in the region,” the statement said. “We have been working to change this, and so we have informed our licensee that we will not renew the licence agreement when it expires at the end of next year.”
The announcement to withdraw one of the highest-profile rebukes by a well-known brand of Israel’s settlements which are regarded as illegal under international law.
Aida Touma-Sliman, an Israeli lawmaker with the Joint List of Arab parties, wrote on Twitter that Ben & Jerry’s decision Monday was “appropriate and moral”. She added that the “occupied territories are not part of Israel” and that the move is an important step to help pressure the Israeli government to end the occupation.
Wasel Abu Youssef, a senior member of the Palestine Liberation Organization, said: “We welcome the decision of any company to stop its work and investments in Israeli settlements.”
Israel’s foreign minister, Yair Lapid, called the decision “a shameful capitulation to antisemitism” and said he would take up the issue with the more than 30 states that have legislation against the BDS movement which advocates boycotts, divestment and sanctions against Israeli institutions and businesses.
While Ben & Jerry’s products will not be sold in the settlements, the company will stay in Israel which has concerned activists, as a true boycott would also mean withdrawing from Israel.
The Yesha Council, an umbrella group representing Israelis living in West Bank settlements, said: “There’s no need to buy products from companies that boycott hundreds of thousands of Israeli citizens because of the place they choose to live.”
Just to clarify – a place they chose to live which is illegally displacing other families out of their homes and livelihoods. It said Ben & Jerry’s decision “brought a bad spirit to such a sweet industry” and called on Israelis to buy locally produced ice-cream this summer.
There was a huge uproar from Israeli politicians and organisations, not because they love ice cream but because actions such as this help break the illusion of democracy in Israel and draw attention to the human rights abuses going on, it can also start a chain reaction of withdrawal by other companies in the west bank – we can only hope.
The BDS movement applauded Ben & Jerry’s decision as “a decisive step towards ending the company’s complicity in Israel’s occupation and violations of Palestinian rights” but called upon the company to do more.
“We hope that Ben & Jerry’s has understood that, in harmony with its social justice commitments, there can be no business as usual with apartheid Israel,” a statement read.
